Don't launch Google Ads, until you know whether ads will pay off in your niche

See how many customers and how much money Google Ads can bring in your niche. Calculate in 3 minutes:

✓ how many potential customers you can get;
✓ how much one lead will cost;
✓ how much revenue ads can bring.

The calculation is based on real Google data: cost per click, search demand and competition in your exact niche.

7 countries supported 19 niches with ready keywords 300+ GUNZA campaigns

🎯 Your data

Pick a niche and location — typical keywords and CPC load automatically from Google data. You can add your own.

🌍 Location / market

Business niche

🔑 Keywords (0) Auto-loaded for your niche and location. Uncheck any you don't need or add your own.

Loading live Google data for your keywords...

💰 Monthly Google Ads budget Recommended minimum for a test — from 500/mo

/mo

📄 Average customer value How much money you get from one sold service/order

zł

🔁 Repeat purchases over lifetime (LTV) LTV (Lifetime Value) — how much money one customer brings over the whole relationship, not just the first purchase. Enter the average number of purchases per customer: 1 — one-off service; if customers come back — say 3. Then LTV = average value × number of purchases. This shows the real payback of ads, since you only pay for the first acquisition.

orders

🗣 Word of mouth (extra sales) An indirect factor: happy customers bring new ones by referral — with no ad spend. Enter what % of extra sales this adds to the total. For example 20% — every 10 customers bring 2 more. It raises total sales and revenue while the budget stays the same — so payback is higher.

💡 Change any value — the calculation updates instantly. Defaults are live Google data + GUNZA benchmarks.

CPC (weighted), $Volume-weighted cost per click across your keywords

Impression Share, %What share of impressions Google gives you (30% on a small budget, 60-70% on medium, 80%+ on high)

Ad CTR, %Average Google Search Ads CTR — 3-5% (normal), 6%+ (good creative)

Website conversion, %Clicks → leads (form submissions)

Lead-to-sale conversion, %Leads → paying customers

Margin, %Your profit from one sale

6-month forecast

🔧 All parameters → advanced settings

📊 Based on 0 keywords · live Google data

Weighted CPC: — · Niche volume: — searches/mo

Return on ad spend (ROAS)

×0.0

For every $1 of budget — —

Monthly revenue

revenue for 1 month (incl. LTV and referrals)

—

Net profit over 6 mo.

revenue × margin − budget

—

Yearly profit (forecast)

at the same pace · 12 months

—

Clicks

site visits

Leads

from visitors

Customers

paid for service

Revenue

—

over 6 months

Chain-formula calculation:

Forecast ±30%. CPC is volume-weighted from live Google data.

Where the numbers come from (and why you can trust them)

Three sources, no magic.

📊 Google Keyword Planner data

CPC, search volume and competition — straight from the official Google Keyword Planner. Data is updated monthly.

🎯 GUNZA client reports

Average conversion rates (site→lead, lead→customer) — from 300+ real campaigns over the last 12 months.

💼 Expert estimates

Average order value, margin and scenario modifiers — from monthly strategy sessions with clients. Adjustable for your case.

Don't launch Google Ads, until you know whether ads will pay off in your niche

Where the numbers come from (and why you can trust them)

📊 Google Keyword Planner data

🎯 GUNZA client reports

💼 Expert estimates

Get a precise plan for your business